What does it mean why you convert a prospective owner? Converting a prospect to an owner means you can assign properties to the owner.

Follow the steps below to convert prospective owners to your official owner’s list:

• Go to Sales & Marketing > Prospective Owner
• On the Action column, click the plus + button
• Remember that when you convert a prospect to an owner, you can assign properties to them.
• Click ‘Convert’ 
• After converting a prospect, you will see that their status will show as ‘Owner.’